Kinks & Qurls,
Project Overview
Kinks & Qurls is a growing hair care brand preparing for launch, with a need for a clean, minimal e-commerce website that could be managed easily while supporting immediate sales.
In addition to the website, the brand initially lacked a clear visual direction. A cohesive visual strategy was developed to guide the design, ensuring consistency across the website and future digital platforms.
Project Goals
- Launch quickly
- Clean minimal design
- Easy to manage
Challenges
- Existing logo constraint
- No visual brand direction
- Tight timeline
A streamlined Shopify website supported by a custom visual brand strategy, creating a cohesive and elevated digital experience.
Services Provided
- Shopify Website Design & Setup
- Homepage & Contact Page Design
- Visual Brand Strategy Development
- Logo Refinement (digital optimization)
- Image Editing & Visual Enhancements
The Outcome
The result is a launch-ready Shopify website supported by a clear visual foundation.
- Established brand direction for future use
- Clean and visually cohesive design
- Easy for the client to manage independently
- Structured to support immediate sales and growth
Kinks & Qurls now has both a functional e-commerce platform and a defined visual identity that can be consistently applied across all digital touchpoints.